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Dreamforce '14: Coming October 13 - 16

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5 Mistakes That Will Send You to the Spam Folder
As marketing automation gains popularity many companies are expanding their use of email campaigns. Spammers, unfortunately, are also expanding their use of spam. In 2013, spam comprised an estimated 84 percent of all email traffic. As a result, email providers and readers have raised the standards for what content makes...

3 Steps to Start Your Sales Coaching Efforts
There is a growing community of sales managers who prioritize people over metrics. They have emerged as leaders in the trenches who lead by example, guidance, and quality coaching. Few people know about these leaders because they’re heads-down, focused on building and developing their team. Sales team metrics…they know like...

Shopping Cart Abandonment Email Trends
For the second year in a row, we took time away from shopping to do what so many shoppers do — abandon shopping carts. In early December, we clicked through the promotional emails of more than 90 major retailers, filled up our carts, and walked away. Less than one-quarter of...

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