The Customer 360 Platform is one of the best examples of a mobile application development tool. Businesses can use the Customer 360 Platform for one-stop shopping — whether they are looking for complex, intelligent, and connected customer application development, or simple, process-oriented apps to mobilize any business process for employees. Here is how the platform can help in each of these areas:
While many different types of mobile apps exist, when it comes to user experience, these can be divided quite easily into three categories:
Simple productivity apps that can be built with out-of-the-box design components (for employees)
Custom-experience apps that can extend any component using custom code (for employees and customers)
Highly custom interfaces built using any language, and which are able to scale up and down and handle streams of contextual data in real time (for consumers)
Salesforce provides a complete platform for companies to develop each of these types of apps, without requiring the developer skill set that is usually needed for each one. With drag-and-drop functions and easy customization — whether a company develops its own components or customizes the out-of-the-box standard components — the Lightning UI framework, combined with Heroku’s support for open development, provides a comprehensive range of solutions for front-end development.
Of course, UX is nothing without solid work on the back end to guarantee functionality. For an app to serve the needs of businesses in the age of IoT, AI, and connected experiences, it needs to connect to relevant data in real time, and then intelligently process and use it to securely provide valuable business context to users. That is why the built-in mobile back-end services of the Customer 360 Platform include secure, trusted capabilities for user management, extensibility to integrate with any data, mobile device management (MDM) support, microservices, and APIs to build scalable interfaces with all the apps in your ecosystem. Also included are most standard mobile back-end services, such as push notifications, geolocation, social media capabilities, and more.
With this level of mobile back-end support, companies can handle a great volume of user interactions, without having to worry about their applications folding under pressure.